चवन्नी ने गौतम मिश्रा से आग्रह किया था की वोह हिन्दी फिल्मों पर मार्केटिंग के नज़रिए से कुछ लिखें। उन्होंने यह प्रासंगिक टिप्पणी भेजी है। इसे चवन्नी अंग्रेज़ी में ही पोस्ट कर रहा है...
Bollywood has produced some great flicks in recent past but at the same time it also witnessed movies which had great music, big stars, much needed action and a bit of comedy so that it attracts all age brackets but one of the most important ingredient for a successful movie – ‘A Good Story’ was completely missing. Here comes the role of marketers who still managed to create a pull and bring viewers to cinemas across country rather I must say globe at large and making it a highly fruitful venture for its producers.
“Chandni Chowk 2 China” (CC2C) the first Warner Brothers’ bollywood venture is the latest example of this practice bollywood producers applied, though it could not turn up as a great hit but still marketers were able to bring people out of their homes for the much awaited and much hyped flick. The movie has cost its producers approximately Rs. 80 crores (including marketing) was complete disaster as country’s top film critics rated it poorly and so viewers did. The marketing efforts put in could only give it good opening. Movie’s cross promotions also helped meet its cost pre-release like CC2C has brand tie-ups with Coca Cola, Jet Airways and others.
Let’s move lil more backward and we can find another movie - the King Khan starrer “Rab Ne Bana Di Jodi” in fact this Yash Chopra camp flick was also made on the lines of CC2C in terms of very good music, Stars (SRK), Comedy and emotions a perfect appetizer for Indian viewers at a whooping cost of Rs. 31 crores. Though this movie is a Hit but its storyline was really very weak as I read in many reviews Dainik Jagran, Times, Rediff etc and also had pathetic experience of watching the movie where a girl flies in the air on her bike and by simply changing his hairstyle SRK could not be recognized by the heroine ha...ha…ha…. But perhaps Khan and marketers were able to turn it into a great venture for producers.
Dating back to year 2007 once again a SRK starrer – Om Shanti Om needs a mention here, the movie was also launch-pad for glamorous Deepika Padukone and yet another Directorial & Choreography venture of Farah Khan. The movie is based on reincarnation of SRK, (Om Prakash Makhija & Om Kapoor) in rebirth he finds his love and kills the killer of his love in previous life. In fact a lot of hype was created in the media prior to release of movie and huge money was spent on promotion and no media vehicle was left alone but it did not earn critics’ accolades at large.
Dhoom 2 is the second installment in the Dhoom series directed by Sanjay Gadhvi (Dhoom 2). It stars Hrithik Roshan, Abhishek Bachchan, Aishwarya Rai, Uday Chopra and Bipasha Basu. The movie was a sequel to the 2004 hit, Dhoom. The film was released on November 24, 2006. The film was also released in Telugu and Tamil (dubbed).The film's score and soundtrack were composed by Pritam and lyrics were penned by Sameer. The film was shot partially in-studio, in India, and also on location in Rio de Janeiro, Brazil and Durban, South Africa. It was the first Bollywood movie to be filmed in Rio de Janeiro. Dhoom 2 received a mixed response from critics. While it was considered an entertaining action blockbuster, critics thrashed it for being excessively action oriented without much character development.
Lets move on lil more backwards (2004) here is yet another example of the above trend - Industry’s so called Super Star/King Khan played lead role in the movie Main Hoon Naa. It was directorial debut of Farah Khan and perhaps that’s why she tried to put in every ingredient/emotion – Patriotism, Action, Love, Drama, and Comedy, to make it a success. In fact her endeavors actually worked and movie was a success at Box Office but could not win Critics’ numbers. SRK (RAM) flies in the air on a rickshaw, Jumps with a rope to save his brother after getting beaten badly stands firm and fights with villain. Marketers were able to pull people at least once to theaters watch all the shit thing, and that all if all movie lovers in India go and watch a movie once it will be a hit.